Source:
http://www.guardian.co.uk/football/2010/may/27/uefa-michel-platini-club-financial-regulations
As you all know in 2011, all teams in the prem etc who wish to play in the champions leauge/Europa leauge, can only spend what they earn. So the likes of city and chelsea wont be able to splash the cash as you say. This is good for other football clubs imo especially for those clubs who actually do generate profit.
I know liverpool has started opening other football shops around the uk to try and generate revenues, aswell as receiving 80M over 4 years for our recent shirt sponsor
your thoughts on the new rules?